IMR delivers training to sponsors and rights holders to maximise their sponsorship assets. Our training is designed to meet client needs as detailed below.

For rights holders

  • How to value rights
  • How to present rights and why to drop the ‘industry format’
  • How to sell: what really excites sponsors
  • What sponsors want and how to deliver
  • How to generate conference and event revenues
  • How community programmes aid your marketing


For sponsors

  • Setting objectives across your business
  • Creating the strategy for your objectives
  • Activations that work
  • How to research: before; during; and measuring ROI


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