IMR delivers training to sponsors and rights holders to maximise their sponsorship assets. Our training is designed to meet client needs as detailed below.
For rights holders
- How to value rights
- How to present rights and why to drop the ‘industry format’
- How to sell: what really excites sponsors
- What sponsors want and how to deliver
- How to generate conference and event revenues
- How community programmes aid your marketing
For sponsors
- Setting objectives across your business
- Creating the strategy for your objectives
- Activations that work
- How to research: before; during; and measuring ROI
Rights training – agency
IMR recently hosted a week of training for executives from a major regional sports rights agency to help them to understand best practice in sponsorship and rights holder opportunities. The sessions focused on how sponsorship can meet corporate objectives, how strategies should be developed, the role of research in sponsorship programmes and how best to approach activating rights. It also covered how an agency can help rights holders to work with sponsors to maximise the potential of rights offerings.
Research
