For companies looking to sponsor, IMR identifies rights that deliver to your objectives. Our knowledge of values, availability and the proactivity of individual rights holders means that we can negotiate the best deal.
We offer the advantage that rights holders will not know who is making the enquiry – your evaluation can be anonymous. This means no inflated rights fees, no leaked media reports and no opportunity for competitors to detect your activity.
We can monitor the performance of the rights holder throughout the sponsorship to ensure that the potential impact is realised and all objectives met.
We offer commission-based fees with full transparency where sponsors pay nothing, or you can opt for paid searches.
IMR was approached by a major European FMCG brand seeking to acquire second tier rights in the English Premier League. The brand was keen to understand the cost of acquisition, the media value delivered and the likelihood of the sponsorship being a success. IMR was able to identify properties relevant to the sponsor's objectives, request rights holder plans for maximising the potential of the sponsorship and negotiate fee levels downwards. The rights presented for consideration were all priced below the initial expectation of the client.
Thailand market entry
IMR worked with a major international agency to produce an analysis of the Thai sponsorship market. The agency had a retained client keen to examine the potential for rights acquisition in the country and needed expert data and analysis to inform its decision making. IMR provided sponsorship rights data, socio-economic profiles and media consumption analysis for various sports and corporate/political analysis of key rights holders.