After 17 years as a global publisher and sports marketing consultancy we have customers in more than 50 countries. We deliver expertise in rights and sponsorship and supply market intelligence across sport and its services.

Our customers include some of the biggest names in business and sport: IOC, FIFA, UEFA, Man Utd, Ferrari, VISA, BP, IBM, Toyota, Octagon, McKinsey.

IMR was established as a specialist publisher in 2000. Our first report, Driving Business Through Sport, is the world’s best selling and most highly acclaimed sponsorship industry report. The company has published 18 further reports covering all aspects of sponsorship and holds extensive industry data.

IMR also published the International Journal of Sports Marketing & Sponsorship for more than a decade.

IMR consultancy clients include: Aston Villa FC, Beroe, Budweiser, CONMEBOL, MasterCard, Morzine-Avoriaz, Octagon,  Parkour Generations, Revolution Sports, Sela Sport and SponsorMetrix.

The company began consultancy projects for clients in 2003, when approached by Northampton Town Football Club to produce in-depth research and business planning advice. This helped the club to increase commercial revenues by 600% within one year.

IMR Founder: Simon Rines

Simon Rines established International Marketing Reports in 2000 and is author of many of its leading reports. Simon is a regular speaker at industry events and has spoken in the UK, Sweden, Germany, Turkey, Dubai, Spain, Poland, Russia and the Netherlands. He twice chaired the Marketing Week annual Sponsorship Conference and he is a sports business contributor to TV, radio and print media. He is an industry spokesman for media outlets including the BBC, Al Jazeera, TalkSport, MUTV, the Evening Standard, the FT and The Times. Rines has contributed articles to Sport Business, SportsPro and numerous other publications.


IMR associates

IMR works closely with other leading practitioners and bodies in the industry and brings in their expertise on individual projects.



Copyright IMR Ltd 2018