RESEARCH

IMR is a leading industry researcher with clients worldwide. Our publications include 19 highly acclaimed reports and we published the International Journal of Sports Marketing & Sponsorship for 10 years.

Some of the world’s leading sponsors, rights holders and agencies come to us for research. We hold extensive data and provide our clients with fast turnaround reports, forecasts and analysis.

Expert coverage

  • Rights valuations and identifying appropriate rights
  • Sponsorship spend analysis by sector: sport, sponsoring industry, region
  • Best practice case studies to inform strategy
  • Competitor activity: analysis of spend and strategy
  • Demographic profiling of the fanbase: by age, income, lifestyle, sports interest, purchasing habits and media consumption

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RESEARCH